Top Ten Dhaka

The solution

Brand guide: Market It was able to provide Top Ten Dhaka with a clear direction. We helped them find their own unique voice and set up guidelines on their brand communication for both online and offline marketing. This included a logo, color palette and brand tone. Having a clear direction is essential for brand continuity.

Website: Top Ten Dhaka needed a website through which they could spread the joy. We created a website which captured the fun vibe of Top Ten Dhaka complete with a gallery, a blog page and a vlog page. We also helped them create the blogs completely SEO optimized so their brand has that SEO base from which to grow from.

Creatives: Top Ten Dhaka’s main aim was to release a captivating vlog every other week that would resonate with a fun-loving audience. Market It stepped in to give their creative direction a whole ‘nother dimension. Through modern videography techniques and trends, we were able to ramp up their visuals. The editing is also an essential part of the process that our team carefully planned and perfectly executed.

Promotion: After capturing awesome footage and compiling it, we took to social media to promote the heck out of it. Facebook and YouTube being the main channels of promotion, we applied a carefully constructed social media plan that caters to such audiences. Engagement was our biggest goal so we made sure our strategies aligned with that. Our ad strategies were very specific to our customer persona and targeted a niche group. We spent quite a bit on Facebook Ads and the results were phenomenal.

Results

The end result was better than we even expected! The reach and engagement were sky rocketing after the second video. Page likes were pouring in and the Top Ten Dhaka brand was getting noticed. They had a high messaging conversion rate, high website activity and high engagement. See the numbers yourselves!

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