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How to reverse-engineer your competitors’ Facebook Ads strategy
Have you ever wanted to find out what your competition is doing on Facebook? Not just what they’re posting but a sneaky look at how they’re performing? Well, we have news for you. You can track and find out all their secrets (including the exact emails...
5 Things to Consider When Creating Website Content That Sells
So, you have a product or service and you want to sell it through a website. Or maybe you have a client who wants you to help sell their product through a website. There are some people who have a knack for being charming and creating website content that sells and...
SEO: Keyword Strategy
Keyword research is the process of finding all of the possible words, phrases and search engine queries which may be relevant to your business and your customers in order to develop a keyword strategy. It’s one of the basic tools used to rank higher on Google and...
The Ultimate Guide to Writing a Captivating Blog
Since you’re on this page, you must be looking for some blog writing tips to turn your next piece of writing into a successful blog. You’re in the right place! In this article we’re going to give you the ultimate guide to writing a great blog post that’ll cut...
The Future of Content Creation
With the world becoming more and more dependent on the internet, content, in all it’s different forms, is taking the world by storm.In virtually every industry you will find content is becoming more of a necessity for the survival of that industry rather than just a...
Goal Oriented Content: The Key to Successful Content
Content is King. Or so they say. The truth is content on it’s own is just a wandering prince. It’s when you give that prince direction, a purpose and a clear route that content in fact becomes a king. There’s no secret recipe or trick to writing goal oriented content....
SEO Agency Black Magic Busted!
What is SEO and why hire an SEO agency? SEO stands for “Search Engine Optimization.” In simple terms, it is the process of affecting the visibility of a website in a search engine’s unpaid results when people search for products or services related to a business....
SEO: Audits
An SEO audit is the process of modifying, strengthening and analyzing online relevancy of your website or how well your web presence relates to best practices. It is the process of identifying problems that could prevent your website from ranking on search engines...
SEO: Metadata
What is Metadata? Metadata is the information that is kept in a webpage’s HTML code that helps search engines interpret the page and determine the page’s relevance. In simple terms, metadata is data that describes other data of your content or website. Generally...
Digital Marketing Vs. Traditional Marketing
Looking to create the perfect marketing strategy, but not sure whether to go with digital or traditional marketing? Wondering what benefits might digital marketing tactics offer compared to traditional ones? Well, you’re not alone. Selecting the right marketing...
Influencer marketing: How Can you Implement it into Your Strategy
Do you want to gain more visibility for your business through influencers? If your answer to this question is yes, by now you must be aware of one of the most trending marketing tactics of recent years – Influencer Marketing. And if you’re struggling to navigate...
8 Features of a Successful Homepage
So, you have a business. And while your website is essentially the digital storefront of your business, the homepage is the first impression it makes on a potential customer. Now what makes a successful Homepage? Although the overall design of a website is important;...
Digital Marketing for Beginners
Are you looking to learn digital marketing? Maybe you’ve heard these days it’s necessary to focus on digital marketing but found the term vague or confusing. Starting from big brands to startups, with businesses going the digital route and focusing on creating a...
What is Conversational Marketing?
Conversational marketing is a buzzword taking its place in the marketing industry. If you’re wondering how exactly conversational marketing works, how it’s being used to boost online sales, why it’s so important in 2021, and where it fits in with the world of inbound...
SEO: Internal Links vs. External Links
The critical link in your SEO strategy: internal links and external links. What’s the difference between the two and how can you use them to your advantage to skyrocket traffic to your website? Here’s the shortest, comprehensive guide you’ll find on the world wide...
SEO : Head vs Longtail keyword
Head keywords, otherwise known as ‘head term’ are popular, highly competitive keywords that drive high search volume. Conversely, long tail keywords can be defined as keywords that’re typically lengthier, account for less traffic, more specific and are less...
How to Generate Leads Through a Blog
The ultimate goal of every marketing effort is generating traffic and leads. And blogs are a popular, effective, and affordable way to bring people to your digital domain and to do just that. According to HubSpot blogging businesses experience 126% higher lead growth...
The Basics of Pay-Per-Click Advertising
Imagine you’ve just started your new business. Launched the business online and now looking for ways to bring traffic and land your first sales. Pay Per Click (PPC) can be a great way to reach those desired new customers, build an effective ad strategy and grow your...
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